ClarAI vs Profound
Best for enterprise brands with a team ready to act on conversation-volume data and a compliance checklist to satisfy. Below is how the two products actually differ, with credit where Profound has earned it.
Who Profound are
Profound is the enterprise leader in AI visibility, and its moat is data. Prompt Volumes is built on what Profound describes as more than 2 billion real user prompts, the free Profound Index ranks brands from 400M+ conversations collected through double opt-in consumer panels, and Agent Analytics reads AI crawler activity from CDN logs and ties it to human traffic through GA4. Add ChatGPT Shopping, up to nine answer engines on Enterprise, SOC 2, and a completed HIPAA compliance assessment, and you have the strongest data offer in the category.
Profound raised a $180M Series D at a $1.8B valuation in September 2026, after a $96M Series C at a $1B valuation in February 2026, and says it serves more than 1,000 enterprise brands. Its pricing page, read on 7 October 2026, lists a free seven-day trial and a custom-priced Enterprise plan; the $99 Starter and $399 Growth plans it listed in September are no longer shown. For an enterprise brand that needs conversation-volume data and procurement-grade compliance, Profound is the benchmark, and we do not pretend otherwise.
Side by side
Last compared: October 2026. "Not published" means we could not verify the fact from public sources; we prefer that to guessing.
| Dimension | Profound | ClarAIEarly access |
|---|---|---|
| Pricing | Read on their pricing page on 7 October 2026: a free trial (50 prompts a day for seven days, three engines, unlimited seats) and a custom-priced Enterprise plan. No paid self-serve plan is listed; the Starter ($99) and Growth ($399) plans shown in September 2026 are gone. | Free tier with 1 brand project, or Pro at $99 per month (early access pricing). |
| Delivery model | A free self-serve trial, then a custom Enterprise contract with dedicated support. | Self-serve product. The specialist work is done by agents inside the product, with your team reviewing and approving the output. |
| Engines covered | Three on the free trial (ChatGPT, Gemini, Google AI Overviews). Up to nine on Enterprise, adding Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek, Claude and Exa Search. | Three engines: ChatGPT, Gemini and Claude. Google AI Overviews is built but not switched on yet. |
| Monitoring depth | Data-led: Prompt Volumes (built on 2B+ real user prompts, by Profound's figure), Answer Engine Insights, Agent Analytics for AI crawler activity tied to human traffic through GA4, and ChatGPT Shopping on Enterprise. | Prompt-level monitoring built from your personas and buying stages, with per-engine sample counts, citation tracking, competitor share, and run-over-run history. |
| Action layer | Agents (AI Marketer), metered in credits: limited credits on the trial, credits for the whole team on Enterprise. | Built in: an action plan executor, a content engine with 11 deliverable types, and a community CRM with reply drafting and approval routing. |
| Honesty features | Not published in our research. | Coverage badges (for example, 4 of 72 prompts measured), measured vs unmeasured prompt scores, per-engine sample counts, and the raw answers plus citations behind every number. |
| API and white-label | SSO/SAML, SOC 2, API access and CSV/JSON export are listed on Enterprise (the trial has none of them), and Profound has published a completed HIPAA compliance assessment. White-label terms: not published in our research. | Programmatic API with scoped keys, plus an MCP server for AI assistants. On the Agency plan, white-label PDF reports carry your agency's name and logo, and each client can get a read-only report link. Not built yet: that link on your own domain, and your branding inside the app. |
The honest recommendation
Choose Profound if
- You are an enterprise brand that needs real demand data; a dataset of more than 2 billion real user prompts has no equal in this category.
- You need SOC 2, SSO or a HIPAA assessment on a vendor questionnaire, and a vendor built for procurement.
- You have budget for a custom enterprise contract and a team ready to act on the data.
- You need AI crawler analytics tied to human traffic today.
Choose ClarAI if
- You want the acting part built into the product at $99: content generation, task execution, and community tools.
- You want statistical honesty surfaced by default: sample sizes, measured vs unmeasured scores, and raw answers behind every chart.
- You run an SMB or an agency book and want a price you can see and buy from the page, not a custom contract.
- You are comfortable being an early user of a new product. ClarAI is pre-launch; Profound says it serves more than 1,000 enterprise brands.
The structural difference: data moat vs action layer
Profound's moat is real. A dataset of more than 2 billion real user prompts tells you what people actually ask, and no tool at ClarAI's price can honestly claim to match it. We do not try.
ClarAI's bet is that for most brands the binding constraint is not more data. It is that nobody does the work the data implies. So we put the product budget into the action layer: an executor that drafts the fixes, a content engine that produces the deliverables, and community tools that carry drafts to an approval queue, at $99 per month where Profound's paid plan is a custom enterprise contract.
The honest split: if you are an enterprise with a team ready to act on conversation-volume data and a compliance checklist to satisfy, Profound is the benchmark. If you need the acting to be part of the product, that is ClarAI.
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